Macbook mock up of Paragon Workwear website

Objective

Create an enterprise that aims to repurpose food waste into product or service.

Research & UX planning

User journey

Having the user journey helped the team determine the flows that we presented. We approached it from a woman in trade that feels stuck in her career and is also looking for suitable workwear for her needs.

Information Architecture

The information architecture informed the amount of pages the website needed and their content accordingly. The team wanted to include the point of difference and a support hub for women in trade.

Wireframe Sketches

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Wireframe Layout Exploration

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Overview of Final Pages

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Website Prototypes

Link to Paragon Workwear desktop website Figma file Link to Paragon Workwear mobile website Figma file

Rationale

Through research, we discovered that Piñatex, a material made out of pineapple leaf fibre, an often overlooked part of food waste. Piñatex is more durable than most other food-based materials, thus leading us to focus on a workwear-centred brand. Paragon aims to highlight the existence of inclusive workwear and provide women-centred workwear, such as hard hats that accommodate a ponytail.

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