Mockup of Paragon's desktop website on a Macbook.

Objective

Create an enterprise that aims to repurpose food waste into product or service.

Rationale

Through research, we discovered that Piñatex, a material made out of pineapple leaf fibre, an often overlooked part of food waste. Piñatex is more durable than most other food-based materials, thus leading us to focus on a workwear-centred brand. Paragon aims to highlight the existence of inclusive workwear and provide women-centred workwear, such as hard hats that accommodate a ponytail.

User journey
Information Architecture

Wireframe Sketches

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Wireframe Layout Exploration

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Overview of Final Pages

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Website Prototypes

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